Our Story

We are a husband and wife duo with a passion for fashion, comfort, and making sure people feel their best. In 2021, I (the wife) was diagnosed with a lifelong autoimmune condition, which changed both of our lives forever. Suddenly, I was thrust into a world of uncertainty, complexity, and scary terms. I had to navigate hospital and home visits while dealing with brain fog, irritated skin, temperature fluctuations, pain, weight gain, and so much more. I've never said, "Sure, I'm Grand" more in my entire life.

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As we both tried to navigate our new way of life, I found it very difficult to find appropriate clothing to suit my new lifestyle. I was always into fashion, but suddenly certain fabrics became impossible to wear. Shopping for my new size meant I ended up wearing plain oversized clothing that looked twice my size (and never felt long enough to wear with leggings, which made me self-conscious). But I didn’t care because I was comfortable. Friends and family commented on how I was "losing a bit of myself" through my new "lack of fashion," but with so much else going on, I just said, "Sure, it's grand." But deep down, the feeling of losing my sense of self and expressing myself through fashion cut deep.

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"Why don’t we do something about it? There must be loads of people going through the same thing," my husband said one evening, and that was that. The next day, we were deep down the rabbit hole of materials, suppliers, and the world of designing clothes. In doing this, I realised a passion that allowed me to say "Sure, I'm Grand" and actually mean it for the first time in a long while. It reignited my love for fashion from my years working in it, and combining this with our experience in technology, we created Sure Grand.

So, if your story is similar to mine, or you just have days where you want to convey a subtle message about feeling a certain way—without saying it—we've got you covered. If you have a friend or family member going through a similar situation, our thoughtfully considered and designed products will offer them comfort and hopefully a bit of a laugh when they need it most.

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Thank you for being on this journey with us,

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Ciara and Dave x